“What is the key to creativity, and how does it help our mental health? Beverley D’Silva speaks to Artist’s Way author Julia Cameron and others about ‘flow’, fear and curiosity.
Creativity, according to Maya Angelou, is a bottomless pit: “The more you use it, the more you have,” said the novelist. “Creativity is intelligence having fun,” is a phrase often attributed to Einstein. While advertising supremo David Ogilvy came at it from a business perspective: “If it doesn’t sell, it isn’t creative”. We know creativity is alive in all fields of life, from medicine to business and agriculture. But the word – which derives from the Latin creare, to make – is most often associated with the arts and culture, and is believed to have first appeared in the 14th-Century literary work, The Canterbury Tales by Geoffrey Chaucer.”
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